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Desire Is a Lie: The Moment You Silently Say "Yes" Is the Real Trap

Desire Is a Lie: The Moment You Silently Say "Yes" Is the Real Trap You think you're chasing dreams, but you're just nodding to someone else's expectations. I used to believe that wanting success, money, recognition—was natural. But one day, I stopped and asked myself: is this really what I want, or did I just never say no? That day, I stayed up till 3AM for a brand deal I didn’t even want. I told myself, “This is a great opportunity. Don’t miss it.” Looking back, that wasn’t a choice. That was me saying “yes” to an idea I never questioned. Desire isn’t a feeling—it’s the moment you agree with an illusion The Stoics say desire is a misjudgment. We don’t crave the thing itself—we crave what we think it will bring us: status, applause, metrics. The real pain isn’t in not having—it’s in handing over control. Letting a brand, a KPI, an algorithm decide whether we’re allowed to feel happy. That’s not ambition. That’s remote control. Real freedo...
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Temptation: No Resistance Needed

Temptation: No Resistance Needed Writing Can Help You Embrace Temptation—and Benefit from It Life is full of “wants.” See something delicious—want to eat it. See something novel—want to buy it. Hear praise—heart fills with joy. These external things often feel powerful, like electric currents shooting straight to the heart, pulling you in, making it hard to resist reaching for them. We both know: every time we give in to impulse, the quick burst of happiness fades, leaving only emptiness or regret. How do we break this cycle? Pleasure Is Neutral The Stoics say that only virtue is truly “good,” and only vice is truly “evil.” Everything else—money, health, bodily sensations (including pleasure and pain)—is “indifferent.” Pleasure, that thing which so often makes my heart flutter, is seen as neutral. At first, this idea feels counterintuitive. How can pleasure be neutral? It feels so good! But that’s the issue: my feeling toward “pleasure” often come...
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